BACKGROUND

J Brand is co-founded by denim manufacturer Jeff Rudes and stylist Susie Crippen. The two set out to create classic and sophisticated jeans with the emphasis on fit, while holding to one mandate: creating timeless products. Paying careful attention to details and clean, dark finishes, together they have created a combination of sexiness, style and comfort in women’s jeans.

CREATIVITY 

J Brand continues to show leadership in the retail market with the introduction of their new wide-leg styles. “In an exceedingly competitive market, one of our greatest challenges was to go beyond what we were known for — the skinny jean — and deliver the next trend,” said Jeff Rudes.

CELEBRITY FAN CLUB 

The new styles have been a tremendous hit with celebrities like Kate Moss, Cameron Diaz and Kate Hudson, as well as with top fashion editors at Vogue and Harper’s Bazaar. J Brand’s bold look in the opposite direction of the style that made them famous has also made fans out of Mary J. Blige, Jennifer Lopez, Naomi Campbell, Angela Bassett and Eva Mendes.